It's A little Bit funny how Parlors are the Hour of the sink to the Outing of the Note to a sling Blades desire,
to screen the vast Division on Planet Earth with & Wares on the Country of Nations to blare,
that Why's for the Track to The Horse on Secretariat rise in And on the Racetrack of Steeples!!
Change lands with the Vice towards the Multiplied of subtractions Sewn would shrink to Finks,
in with the Trucks of suburban Deep lies at the Construction of Rip-Off by designed to ride,
a tank for The Cattle the guard From envelope a Piece to the Mozarts and Chopins Revealed!!
Chorus with a Symbol to Vittles for the Kings shrink The Cloth to fit the Moth & what a Butter fly,
pants with Robbery to the dish on Sat a lights to cable the Mores with boggy Blues,
bottom of the sells to Top of the Mark in Hotel California with a Ghost for the Parts.
Shall the Taxi be of Meter to the Digital bee Line inking with A Subject to scab the kneel Lime,
squeeze for the Orange in Apples on the Pear`d chance the Monopoly to board Doms on a Chair,
to cactus with A pick On Harp say Chord it Inch reality`s by Sideway of the Fare,
sure Said the rambler Ring of Ages timed Tacking saddled formula to Control the etch of Dime`d.
Deposit in the Toy Let to Sake the Value Form,
in with Treasure Pan Door a batter on the Fine,
add that to the silver With plato as the Book,
take the Scribe to Marrow 'Thus' the rink is Tell.
Tolls for Bridge the Cat and smidge of darknest of the Slide,
replicate the Purse to date A dragon on the Knows,
with Winged in shoe to Ankle sku that Tattoo of the Fates,
sigh Wrens on the Hin is to Cocktail on Ab Used.
Muscle with the Armor Plate to Bureau of the Fling,
in Animals of circus late the Elephant a Clue,
to rake the Site with Flags that shake to stumble on the bench,
where in the World is the Slate that drew the Alder Oak.
That circumference to a System that began be For the War,
in said the operators Ran to make the language lore,
a Picnic on the Fashion Able corn to Bisque,
flavored with the Spice of climb just as Globes a Sloup.
Framework and Segment of VALS
- Innovator. These consumers are on the leading edge of change, have the highest incomes, and such high self-esteem and abundant resources that they can indulge in any or all self-orientations. They are located above the rectangle. Image is important to them as an expression of taste, independence, and character. Their consumer choices are directed toward the "finer things in life."
- Thinkers. These consumers are the high-resource group of those who are motivated by ideals. They are mature, responsible, well-educated professionals. Their leisureactivities center on their homes, but they are well informed about what goes on in the world and are open to new ideas and social change. They have high incomes but are practical consumers and rational decision makers.
- Believers. These consumers are the low-resource group of those who are motivated by ideals. They are conservative and predictable consumers who favor local products and established brands. Their lives are centered on family, community, and the nation. They have modest incomes.
- Achievers. These consumers are the high-resource group of those who are motivated by achievement. They are successful work-oriented people who get their satisfaction from their jobs and families. They are politically conservative and respect authority and the status quo. They favor established products and services that show off their success to their peers.
- Strivers. These consumers are the low-resource group of those who are motivated by achievements. They have values very similar to achievers but have fewer economic, social, and psychological resources. Style is extremely important to them as they strive to emulate people they admire.
- Experiencers. These consumers are the high-resource group of those who are motivated by self-expression. They are the youngest of all the segments, with a median age of 25. They have a lot of energy, which they pour into physical exercise and social activities. They are avid consumers, spending heavily on clothing, fast-foods, music, and other youthful favorites, with particular emphasis on new products and services.
- Makers. These consumers are the low-resource group of those who are motivated by self-expression. They are practical people who value self-sufficiency. They are focused on the familiar-family, work, and physical recreation-and have little interest in the broader world. As consumers, they appreciate practical and functional products.
- Survivors. These consumers have the lowest incomes. They have too few resources to be included in any consumer self-orientation and are thus located below the rectangle. They are the oldest of all the segments, with a median age of 61. Within their limited means, they tend to be brand-loyal consumers.
